Your website should be like every other marketing strategy, it must yield results. Furthermore, it should connect your offer with customers searching for what you sell. Here are the facts on search engine use.
source ^Red Sheriff *Hitwise
Search engines outperform all other media in driving visitors to websites with 85% of internet users citing search engines as their primary means of finding websites. Traffic from search engines is the most valuable kind as it brings qualified visitors who are actively looking for specific products, services, or information.
Getting good search engine rankings for keywords and phrases relevant to your business is the best way to drive targeted traffic to your site. To reach people who are actively seeking your products and services through search engines, we implement search engine optimisation stratergies for our websites.
Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for keywords and phrases that are relevant to your business. SEO involves:
When a potential customer conducts a query on the internet one of two outcomes is possible:
Which will it be? The answer depends firstly on your visibility and secondly on your website’s purpose, structure and design. If your website does not perform well, each time a potential customer conducts a search using a keyword or phrase related to your business, you're losing out.
Search Engine Marketing (SEM) involves a combination of website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
SEM has been proven to yield a higher return on investment than any other marketing channel, driving more traffic towards you website, and generating more qualified sales leads and customer acquisitions.
