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What our marketing strategies deliver

We can give your business a long-term competitive advantage by providing an ongoing strategic vision and ensuring marketing programs are executed successfully.

• Speed to market: Accelerate ‘speed to market’ & market penetration.
• Competitive differentiation: Unique marketing and operational technology will better position your business in its market.
• Brand awareness: Enhance your brand awareness.
• Increased revenue: Create a leveraged strategy involving the analysis of key business metrics & quality branding of your business.
• Return on investment: Maximise your return on investment (ROI) and understand exactly where the ROI is being made through marketing that can be measured & justified.
• Resource utilization: Reduce the limitations of your business by automating processes to maximise your time and resources.

Client acquisition

When it comes to acquiring new customers, we know how to build databases quickly and cost-effectively.

• The software solutions and advanced analytics we provide help our clients define allowable costs-per-new-client to determine spend limits as well as when to increase spending.
• We show our clients how to hone their marketing efforts to acquire the right type of customer for their business.
• Our team builds databases through direct mail, print media, email, online activities, telemarketing, and point-of-sale registration.
• We conduct a full business assessment before recommending the optimum way to begin or further our client's new customer acquisition activities.

Client retention

We put together customer retention plans that deliver the right message and communication to our client’s customers, deliver results and meet our client’s goals.

We know that it’s as important to retain customers as it is to generate new ones. Our marketing solutions and data analysis help our clients focus their marketing efforts and investment in the most productive way. We not only show our clients how to keep their customers coming back, but we increase response rates, order values, and develop loyalty programs that maximise revenue and profit.

We rely on lifetime value and regression modelling to predict future revenue streams and to determine the present value of new customers. This best practices approach ensures that money spent upfront to acquire new customers pays dividends well into the future.

Customer loyalty programs

Businesses work hard and spend large amounts of money to acquire customers. It makes sense to put an appropriate amount of effort and funds into retaining those customers, to ensure long-term repeat business.

Consumers have more information avaliable now, than ever. Many are internet-savvy, and all are out to find the best deal.

One proven way to improve customer retention is through a carefully constructed customer loyalty program. Itag Media develops effective customer loyalty programs that help businesses:

• Identify & retain best-customer segments
• Extract increased value from customers
• Communicate one-on-one more effectively with customers
• Determine an acceptable cost-per-new-customer
• Improve brand image

Database growth

Your contact database is an important commodity for your business. It should be to this database that your digital and traditional marketing efforts are focused. Your database can be continually added to by means such as:

• Website visitors opting in for a newsletter
• Capturing the details of all guests that are invited to an event through an online registration process
• Seeking databases to purchase or rent
• Viral email marketing
• Online promotions
• Networking events

The database is your business's community to keep in touch with, and the source of your sales leads. An up-to-date database offers vast leverage for your marketing activities.

Contact us to find out how we can deliver a competitive advantage for your business.

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