ItagMail™ The inbox favourite
When used correctly, email marketing has been proven to be one of the most effective marketing methods.
ItagMail will enable you to run effective email marketing campaigns that will build an online relationship with your clients, prospects and target industries. It will inform them of new ideas, products, services, events and offers. Email marketing allows you to:
- Market in an environment where everything is measurable
- Ensure 100% of your marketing funds are spent on the audiences that is interested in your products & services
- Reduce your spending on print & traditional media marketing
- Reach new markets
Our strategy
- Use email newsletters to communicate efficiently at an affordable cost
- Analyse and measure the results
- Cross promote with various aligned partners
- Capture user information through registration forms & opt-ins
Benefits of email marketing with ItagMail
Building strong business relationships with your clients is an ongoing task. ItagMail makes the job easier by giving you immediate access to a powerful email marketing tool. ItagMail offers:
- A quicker & cheaper form of communication than direct mail distribution
- Immediate tracking & instant measurable results
- Speed of two-way response - most responses occur within hours
- Development & design of professional email templates
- A way to create a dynamic business image through efficient communication
- Increase your business market share by being proactive
- Opportunities for joint promotional campaigns with strategic partners to grow your database
- Personalise your campaigns
- Assist your calls-to-action
- Provide necessary security to avoid spamming by giving an automated unsubscribe function
- Develop an online communication strategy
- Cleanse your databases
- Leverage from existing & unused client databases
- Increase your database by asking each email recipient to send the promotional opportunity to a friend
- Acquire new contacts
- Keep your clients aware of all of your latest happenings
- Manage & automate responses to leads
- Target contacts according to their preferences
- Sell & up-sell to prospects & clients
How ItagMail works
ItagMail is the most cost-effective way to build and manage customer relationships. ItagMail allows you to send email newsletters, announcements, and other vital communications quickly, easily, and securely. The program allows you to:
- Build & manage your lists
- Create a list sign-up form in minutes
- Import existing email lists
- Automatically subscribe/unsubscribe contacts
- Confirm opt-in subscribers
- Manipulate & segment customer information based on interests, demographics, or customised questions
Create campaigns
- Automatically format & deliver HTML, text email or multipart messages
- Automatically subscribe/unsubscribe links created for message
- Use the Image Manager to upload & store your images in ItagMail
- Online HTML tool allows you to create rich-media HTML emails
- No advertising footer on custom emails
ItagMail's Send and Track features:
- Anti-Spam and 'Can Spam Act' compliant
- Target emails based on interests, demographics, or custom questions
- Automatically personalise each email
- Send preview email to yourself
- Schedule date & time to send your email messages
- Automatically track & flag invalid email addresses (bounce management)
- Export list information
- Live click tracking reports for each link in your message (including who clicked on each link & when)
- Track message reads in real time
- View detailed reports online or export to spreadsheet format
- View any complaints made from email recipients
Advanced features
- Unlimited list/database fields
- Demographic reporting & analysis
- Automated email date-based triggering & scheduling
- Focus groups / AB testing
- Complex querying using nested AND/OR
- Private Identifier (IP address) for your email blasts
Spam act compliance
Itag-Mail has a number of inbuilt features to make spam compliance simple and manageable.
- Consent: Confirm individuals' consent with double opt-in functionality
- Identify: Ensure accurate sender information is included at the bottom of all emails
- Unsubscribe: Automatic unsubscribe facility
Easy list creation
You can create a database in seconds by uploading an Excel (csv) spreadsheet with your address book details. You can either preset the database fields, or create your database based exactly on your Excel file. Database information can also be manually entered singly You can create unlimited databases within specific database folders, ensuring easy management of contact lists.
Editing an email
Create and manage professional looking HTML and text format emails with ease. Personalise, add content, insert your images and then target your customers based on their profiles. Emails can be duplicated with ease for re-use and stored in customisable email folders.
Creating and managing opt-in lists
Managing your contacts has never been this easy. You can upload contact lists and create web forms to build databases from online sources. You can search contact lists and segment creating new databases based on search variables. Unsubscribers are automatically managed in line with Spam Compliance best practices.
Sending and scheduling
Simply select your campaign, choose your database and hit send! Your email is efficiently delivered at high speed through specialised email delivery servers. You can even schedule a series of campaigns to go out at specific intervals with reports being provided on the successful execution of each send. Emails can be scheduled for sending at any future date. Simply select the time you'd like the email sent and a report is delivered to you upon successful delivery of your campaign.
Powerful statistical data
Reports provide detailed information on the following for each email campaign. All statistical data is downloadable.
- Number of emails received
- Number of emails opened
- Percentage of opens (HTML & plain text)
- Links clicked (unique & total)
- Who clicked links
- Click through rate as a percent
- Forward-to-a-friend activity
- Un-subscribers & bounced emails
- Number of profile updates
Contact us to find out how you can benefit from building an online relationship with your clients and prospects.
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